Основна литература

1. Секуловска ,Н.Маркетинг истражување Економски факултет 2004 или
2. Naresh K. Malhotra, David F. Birks Marketing Research, third edition Prentice Hall 2007

Дополнителна литература

1. Cova, Bernand, Ghauri, Pervez N Project marketing : beyond competitive bidding J. Wiley, cop 2002
2. Shimp, Terence A Advertising, promotion :supplemental aspects of integrated marketing communications The Dryden Press, cop. 2000
3. Keegan, Warren J. Green, Mark C. Global marketing. Upper Saddle River Prentice-Hall, cop 2000